When the marketing team needed to produce messaging to support their collaboration with the Responsible Academic Leadership and Programs Committee, marketing student Shakera Jones came forward with a creative spark and plenty paper, ribbons, tape and glue. The team had inherited a Halloween-themed, social media prop from the Registrar’s office (an Instagram frame), while they were developing a campus-wide, media campaign to support early registration. Transforming the Halloween prop was the challenge. By her own admission, a “D-I-Y (Do-it-Yourself) Queen,” Shakera trimmed and decorated the frame to repurpose it for a registration campaign. Beaming with enthusiasm over her artistic resourcefulness, Shakera took the frame around campus to generate a buzz for early registration.

Time and again, we see our students entrepreneurial spirit answer the call. If you have a story that shows students using their creative, entrepreneurial spirit to provide a solution on campus, send your referral to the Department of Marketing and Public Relations at the following email address. This email address is being protected from spambots. You need JavaScript enabled to view it.