Marketing Degree | Marketing Electronic Commerce Certificate
Associate of Science

Marketing

Earn a Degree Earn a Certificate

Program Overview

Program Overview

Earn a degree

  • Career-oriented students are prepared for beginning positions in marketing. Typical positions for which graduates are qualified include: entrepreneur, market research analyst, sales, consumer behavior analyst, and consulting.
  • The Marketing program provides flexibility to fit into a bachelor's degree in marketing for students who plan to immediately transfer to a four-year college.

Earn a certificate 

Marketing Electronic Commerce Certificate is available to students who do not wish to pursue a full two-year course of study.

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Career Possibilities

Career Possibilities

 

Some career opportunities may require additional education beyond an associates degree.

Quick Facts

Marketing Quick Facts

Work in Profit or Non-Profit
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Marketing is a diverse field allowing you the flexibility to work in a variety of industries, both private and public.

Expand Your Certification
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A marketing certificate is a great first step to increasing your skill set. Take your career to the next level with an associate degree.

Transfer Pathway
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A CSCU Pathway Transfer degree in business is a great option to save thousands in tuition. You'll transfer in to one of Connecticut's 4-year universities with junior year status after earning your pathway transfer associate degree. Now that's smart thinking.

Additional Details

Interested in Business, Advertising, or Learning to Analyze a Market?

The term "marketing" represents the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.If you're interested in business, a course or two in marketing can teach you valuable ways to reach out to your existing and potential customer base using extensive market research to back up your decisions. If you're working towards a marketing career, you'll benefit from learning how to analyze a market or consumer base and create a specifically tailored advertising or marketing campaign designed to sell a certain product or service. You will also gain an understanding of standard business practices and business etiquette.

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Certificate Programs

Certificate Programs

Certificate in Marketing Electronic Commerce

The world of Marketing is undergoing great change driven by the “Internet — Electronic Marketplace.” The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide sales force attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce “Marketing Plans.”

The critical skill areas emphasized are:

  • the understanding of marketing
  • customer service capabilities
  • sales skills
  • computer expertise in electronic commerce
  • verbal and written communications abilities
  • logical analysis problem-solving.
Student Success


Where does this take me?

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Academic & Transfer

Transfer options are available for students who choose this course of study.  Talk with your advisor.

Career Paths

The Marketing program provides the most appropriate education and skills for students who currently work or who plan to work after completion of their degree.

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